- publication: the business of issuing printed matter for sale or distribution
- Publishing is the process of production and dissemination of literature or information - the activity of making information available for public view. ...
When something is to be published, many skills are needed to prepare for publication. The material may need editing, proof reading, peer review, presentation, marketing before it is readied for consumption. The skills involved maximise impact and distribution. Choosing a medium for a publication is one of them.
When publishing is not the printing business, maximising a paying public is what an author looks for. Each medium has its own cost structure and each medium has its own public. Getting this mix right and optimising for a return on investment makes the publishing business a business with a future.