Monday, January 01, 2018

#Wikidata - #CocaCola, what science in paid "science"?

Greenpeace has a reputation on the science it uses to base its actions on. Its objective is one that should be not controversial but it is because it affects business as usual for industries like the plastic bottled drinks of a Coca Cola or the production of oil by a Shell.

Industry has a long tradition of performing research and of keeping it confidential when this is considered in its interest. Another, new strategy is to commission research to find the numbers to shore up its market position.

When the numbers do not add up because reality is different, the last bastion to defend is the integrity of the science and its scientists. Even when a case goes to court, the findings of a judge are disputed when other scientists do not consider the legal findings. In a post at the Dutch Greenpeace website, 5 reasons to dispose of rebate and 12 reasons to reinforce rebate, multiple examples of doctored science are mentioned. Mentioned in a way where research is invalidated by research. When a bad faith actor like the plastic bottle industry buys research, it follows that the research is easily suspect and with the same brush, the organisations, the people involved.

When science is pseudo science, when both Wikipedia and Wikidata use sources to establish points of view it follows that this pseudo science is used to establish a neutral point of view. That is exactly why a Coca Cola invests in these programs; just to shore up its business. Obviously the court cases, the papers trouncing pseudo science should be prominently included. This pseudo science has no place in the Wikimedia projects except when it is obvious for what it is.
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