KPI are foreign to the WMF. Take this list from the English article "La Galería de las Mujeres de Costa Rica" the women listed are "women who have broken gender stereotypes and advanced human rights principals".
A lot of effort goes into fighting for a diverse Wikipedia where both women are given proper attention. If I were a marketing man, I would say that lists like this provide pointers to people who want to help. I would be happy with a list that shows all the current people with an article and I would be ecstatic when I had a list that would show all the missing articles that would auto update.
The funny thing is that technically it is not that hard to produce. It is not even that hard to include the technology into MediaWiki but it takes a marketing man to drive the point home that you have to engage people and that it shows the quality of a Wikipedia project when we know where we are lacking and where we should concentrate.