Reebok who presented an award to human rights activists under the age of 30. Every year four or five people received $50,000.--. Every year attention was given to human rights. Important enough because an award like this gives additional relevance and resonance for an extremely good cause. It may even provide some extra protection by making people more visible.
The award is no longer presented. Some people who were recognised refused the award because in their opinion Reebok itself should take care about its human right record. Some people took actions and they were successful; the last award ceremony was in 2007. That is all; a lot less attention for human rights, defeat in victory.
The best information about the Reebok Human Rights Award is at the Internet Archive's Wayback machine. Nothing wrong with the credentials as stated of the people who were awarded.. When you compare this with the linked people at Wikipedia, you will miss the Chilean soccer player, the Nigerian business magnate and find what are Wikipedia red links.